We always prioritize the comfort and well-being of animals, from product design to marketing activities, respecting the natural behaviors and habits of these companions who give us endless love. We never cause inconvenience or harm to animals for commercial purposes. We actively support stray animal protection and advocate "adopt, don't shop," putting our commitment to responsibility and care for all animals into action.

We carefully select and develop safe, high-quality fabrics/materials with traceable origins, applying the same standards for both humans and pets. Our products are designed to have a lasting presence in your life, promoting a lifestyle that benefits pets, human living environments, and the planet.

We strive to be the warm connection between quality raw materials, exquisite craftsmanship, regional cultures, and contemporary pet lifestyles, incorporating globally selected fabrics/yarns/accessories and local artisanal skills into our brand creations.

We collaborate with global artists who also draw inspiration from pet relationships to create exclusive original content and conceptual expressions.